Propose, develop, implement, and manage various existing-to-bank credit card programs aimed to encourage card usage, high-ticket transactions and customer stickiness, while achieving revenue generation goals.

• Develop, implement, and monitor marketing programs (Merchant Installment, Auto-Charge, Internal Instalment, Rewards, and Loyalty) to drive card usage to achieve customer preference and revenue generation goals.
• Identify and develop new partners for all managed programs.
• Research and develop strategies and plans which identify marketing opportunities and new project development.
• Analyze and evaluate the effectiveness of methods, costs, and results.
• Development and management of internal operating budgets.
• Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
• Promote positive relations with partners, vendors, and distributors.
• Recommend and administer policies and procedures to enhance operations.
• Serve on planning and policy-making committees.
• Perform direct supervisory duties of department staff and coordinate staff for coverage in all related areas.

QUALIFICATION (EDUCATION, EXPERIENCE, COMPETENCY)

• Graduate of any business course from a top university or college
• With at least 5 years banking experience in Marketing, preferably in Portfolio management
• Above average communication skills
• Good with negotiation and coordination skills