Cards Usage and Loyalty Unit Head

Types: Experienced Professional, Full time

Propose, develop, implement, and manage various existing-to-bank credit card programs aimed to encourage card usage, high-ticket transactions and customer stickiness, while achieving revenue generation goals.

  • Develop, implement, and monitor marketing programs (Merchant Installment, Auto-Charge, Internal Instalment, Rewards, and Loyalty) to drive card usage to achieve customer preference and revenue generation goals.
  • Identify and develop new partners for all managed programs.
  • Research and develop strategies and plans which identify marketing opportunities and new project development.
  • Analyze and evaluate the effectiveness of methods, costs, and results.
  • Development and management of internal operating budgets.
  • Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
  • Promote positive relations with partners, vendors, and distributors.
  • Recommend and administer policies and procedures to enhance operations.
  • Serve on planning and policy-making committees.
  • Perform direct supervisory duties of department staff and coordinate staff for coverage in all related areas.


  • Graduate of any business course from a top university or college
  • With at least 5 years banking experience in Marketing, preferably in Portfolio management
  • Above average communication skills
  • Good with negotiation and coordination skills

Application Form

Personal Details
Resume & Cover Letter
Salary Details